Don't Blame Michael Jackson For All Of The Endless Media Hype And Sensationalism - Blame The Hyper Competitive MSM!
Think back to September 11th, 2001. For weeks after the events of that day, all of the big North American TV networks, NBC - CBS - FOX - CNN - MSNBC - CTV - CBC - lost their minds and saturated us day and night with their single topic programing.
We saw the same when Britain's Princess Diana died. Days of torturous, unabated media frenzy.
Now the most recent episode of media compulsive disorder has centered around the death of a popular singer/dancer. Unfortunately, many people who became sick of the whole MSM obsession, turned their frustration and anger against the guy who died. Not too bright if you ask me.
The wall to wall coverage that we have witnessed over the last two weeks is a symptom of the extremely competitive and highly dysfunctional free enterprise market that exists in media. CNN wants you to watch them. NBC is desperate for you to turn to their broadcasts. FOX wants you to watch their programing. On and on it goes.
Sweeps and viewer surveys dictate the rates and sales rationale for the networks to attract advertisers. They need you to watch their product. Desperately.
The fact that viewers do not turn this mindless MSM jabber off is because so many people are addicted to the medium and television sets are turned on most of the day in many homes.
It is just a matter of time before the next story comes along and starts another MSM feeding frenzy. I wonder what it will be? Regardless, it WILL happen and whatever it is, we will be lambasted once again for endless days by the MSM - all of whom are in competition with each other for your eyes and ears so that they can sell advertising to their sponsors.
If you don't like the hyperactive and insane coverage that we just witnessed on the Jackson death, blame yourself for not turning your television off.
Adweek H/T to Neal R!
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