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Thursday, October 19, 2006 

Troubles Grip Tories

Public Works Minister Michael Fortier said his government needs to do a better job of getting its message out. "What I've said for a long time is we have to communicate better, and that includes myself," Mr. Fortier said. "In doing that, I think we will win favour with Quebeckers."

I have news for the Conservative Government of Canada. While it is true that you have some communications problems, communications is not your main problem. The main problem that the Tories have is that they are out of sync and out of step with the majority of Canadians in a number of important areas:

-Canadians do not like the military quagmire in Afghanistan.
-Canadians aren't comfortable with Harper's cozy relationship with the Bush Republican government in Washington.
-Canadians were uncomfortable with Harper's 'measured response' pronouncement during the recent action in Lebanon.
-Harper's GST cut was insignificant to the average Canadian, the benefit has been minimal.

The right wing projects a nasty tone (I call it smalldeadanimal syndrome - you know what I mean, that nasty screeching right wing 'din' that resounds everywhere in 'Toryland' these days).

So Mr. Harper can buy the best communications advice in the world and can launch massive ad campaigns, but it will not help him.

The Conservative's problem isn't that they are communicating their priorities poorly; their problem is that they have crappy messages and priorities that the average Canadian doesn't share.

Globe and Mail

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